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He was head of consumer investing at Carlyle for 16 years

Carlyle, an American multinational global investment firm, boasts the management of US$376 billion of assets. It invests private capital in three business segments: global private equity, global credit and global investment solutions. It presently helms 26 offices across five continents and employs more than 1,900 professionals worldwide.

Sammons joined the firm as a partner and global head of consumer in media and retail. He left in August after a 16-year tenure.

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Facilitated the purchase of Taylor Swift’s albums

Carlyle has a minority share in Ithaca Holdings, the record label which owned Taylor Swift’s first six albums. Sammons, who sits on the board of Ithaca, supported the buyout in 2019.

Swift has maintained a long-running beef with Scooter Braun, the founder of Ithaca that acquired her former record label, Big Machine Label Group, and essentially owned her records. He later sold the Fearless star’s masters to a private equity company in 2020.

Swift’s animosity with him stemmed from Kanye West, who he worked with, per BBC. West has openly attacked Swift on several occasions, even featuring a wax figure depicting her naked body in the music video “Famous” in 2016.

According to Business Insider, Sammons previously declined to comment directly on Swift’s tantrum over the deal, which she had called the “worst case scenario” in a Tumblr post.

He simply commented: “Music as an industry is very global. We have resources and assets all around the world that we think are appealing to founders and CEOs.”

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He invested in streetwear brand Supreme and headphones giant Beats by Dr Dre

Under his portfolio at Carlyle, Sammons pumped money into streetwear label Supreme, as well Beats Electronics, founded by hip-hop legend Dr Dre, which manufactures the iconic Beats by Dr Dre headphones.

Apple later bought Beats Electronics for US$3 billion in 2014.

He’s a loud supporter of LGBTQ+ rights

In October 2020, alumni Sammons held a talk at the University of North Carolina, titled “Pride SpeakOut Alumni Conversation”, where he shared advice on careers in finance with undergraduates.

Sammons spoke in the capacity of a member of the LGBTQ+ community. He lives with his husband and two sons in Manhattan, per Women’s Wear Daily. He has spearheaded initiatives at Carlyle in support of this cause, which has led the firm to be awarded a 100 per cent rating on the Human Rights Campaign’s Corporate Equality Index in 2018, per Pensions & Investments.

He started his career at JP Morgan

After graduating with an MBA from Harvard Business School, he had his start at JP Morgan as an analyst. Sammons career took off from there when he went on to work at large companies such as Cypress Group and on the board of directors for Philosophy, Vogue International and Compana Pet Brands.

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A longtime relationship with the Kardashians

According to The Wall Street Journal, Sammons has kept a longtime relationship with the Kardashians, especially Kim Kardashian and Kris Jenner, which could explain why he is in the inner circle of Braun and West. In fact, Sammons was apparently the one who pitched the idea of starting the private equity firm earlier this year.

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